CASE STUDY
Amorino – Towards a Data-driven Sustainability Strategy
Evaluation of existing Sustainability initiatives & Path Design towards authentic consumer engagement
#Purpose #Sustainability #BusinessTransformation
IMPACT
Sustainability initiatives Assessment and Roadmapping towards a data-driven, holistic approach
Client
Amorino is a chain of ice-cream boutiques, operating on a franchise model across 18 countries, with Headquarters in France. Since its creation, Amorino maintains a dedication to producing artisanal gelato, based on the finest Italian recipes.
Amorino has a selection of carefully sourced ingredients, free of preservatives, artificial flavors and flavor enhancers. Amorino was awarded the Vegan Society’s seal of approval for its entire range of sorbets in 2016, and they have over 20 organic flavors, all ECOCERT certified.
INDUSTRY
Food
CLIENTS
Individuals
LOCATION
HQ in France
Transformation Mission
Vision
Understanding the environmental impact of the food value chain
Sustainability Engineering
Stimulating data-driven sustainability decision-making
Business Transformation
Leveraging environmental insights for strategic marketing to engage stakeholders
#Vision
Understanding the environmental impact of the food value chain
To engage in sustainable transformation, there needs to be a deep understanding of Sustainability foundation concepts across all key company functions. To achieve this, building on Amorino’s previous steps in sustainability, we conducted awareness-raising workshops about the environmental impact of the food value chain. Providing background information on sectoral environmental impacts helps to strategize efficiently and to perform aware decision-making.To understand how the food sector is integrating sustainability practices, we also elaborated a market analysis and benchmark identifying the latest sustainability trends in the ice cream industry.
#Sustainability
Stimulating data-driven sustainability decision-making
In order to engage in a data-driven sustainability approach, we performed an audit of Amorino’s sustainability action plan assessed against an existing environmental footprinting. By assessing Amorino’s real impact and having a keen understanding of what has been done (scope and performance metrics), it was possible to craft a sustainability roadmap with better prioritization and more alignment with environmental impact data. This was accompanied by cost-benefit analysis to ascertain which solutions and actions were to be prioritized.
#Business Transformation
Leveraging environmental insights for strategic marketing
The goal was to help Amorino integrate sustainability content in their dialogue with key stakeholders, namely consumers and employees, and to increase their already solid brand reputation on the market. The first priority was appealing to more eco-conscious customers and engaging all consumers with Amorino’s sustainability goals. For this, we crafted stakeholder engagement guidelines and communication recommendations, keeping in mind the European directives on Green Claims.
Impact
Sustainability initiatives Assessment and Roadmapping towards a data-driven, holistic approach
Purpose: Increasingly incarnate Al Naturale motto by preserving nature
People: Engage internal and external stakeholders
Planet: Prioritize sustainability actions according to their absolute environmental impact
Profits: Maintain leader position within the premium ice cream market while moving the needle on Sustainability
