#REBOOT Business #19 with Alexandra Palt
EPISODE SUMMARY
In this episode, Julien speaks with Alexandra Palt, recently appointed President of WWF France. Alexandra shares her unique journey from human rights lawyer to Chief Sustainability Officer at L’Oreal, where she drove ambitious transformation, to leading France’s largest environmental NGO. The conversation explores the challenges of driving sustainability from within large corporations, the structural hurdles faced when profit and sustainability collide, insights from her experience navigating the “sustainability hype” and backlash, and her research on ethical leadership and the virtues necessary for leaders today. Alexandra also discusses the role of NGOs like WWF, the importance of local action and cooperation, and identifies the awareness of sustainable value chains as an underrated solution for businesses. This episode offers a profound look at navigating complex environmental and social challenges and redefining impact.
What do we talk about?
00:00 Introduction, Alexandra Palt’s Unique Journey & Motivations
01:45 Importance of the Chief Sustainability Officer (CSO) Role in the C-suite
02:15 L’Oréal’s Sustainability Strategy and Concrete Efforts
05:30 Difficulties Faced by Current CSOs and Structural Hurdles
14:30 Limits of Corporate Action: Collision with Profit and Market Share Objectives
22:10 Nuanced View on Regulation
26:40 Ethical Leadership for the 21st Century
33:00 Importance of Developing Courage Within Organizations
41:00 Joining WWF France & The Potential of Focusing on Nature/Biodiversity
48:10 Analysis of Current Backlash and the Reality of Nature Taking Over
Impact
Alexandra drove efforts to transition to a business model operating within planetary boundaries. A key achievement was integrating sustainability into product development, requiring individuals to question how to improve products environmentally, leading to the creation of the Sustainable Product Improvement Tool.
“It’s not ideology or humans that are going to write history anymore. It’s nature that is going to write our history.”