Client Case
Amorino
Towards a Data-driven Sustainability Strategy
CASE STUDY
Amorino is a chain of ice-cream boutiques, operating on a franchise model across 18 countries, with Headquarters in France. Since its creation, Amorino maintains a dedication to producing artisanal gelato, based on the finest Italian recipes.
Amorino has a selection of carefully sourced ingredients, free of preservatives, artificial flavors and flavor enhancers. Amorino was awarded the Vegan Society’s seal of approval for its entire range of sorbets in 2016, and they have over 20 organic flavors, all ECOCERT certified.
Industry
Food
Clients
Individuals
Location
France
#Vision: Understanding the environmental impact of the food value chain
To engage in sustainable transformation, there needs to be a deep understanding of Sustainability foundation concepts across all key company functions. To achieve this, building on Amorino’s previous steps in sustainability, we conducted awareness-raising workshops about the environmental impact of the food value chain. Providing background information on sectoral environmental impacts helps to strategize efficiently and to perform aware decision-making.To understand how the food sector is integrating sustainability practices, we also elaborated a market analysis and benchmark identifying the latest sustainability trends in the ice cream industry.
#Business Transformation: Leveraging environmental insights for strategic marketing
The goal was to help Amorino integrate sustainability content in their dialogue with key stakeholders, namely consumers and employees, and to increase their already solid brand reputation on the market. The first priority was appealing to more eco-conscious customers and engaging all consumers with Amorino’s sustainability goals. For this, we crafted stakeholder engagement guidelines and communication recommendations, keeping in mind the European directives on Green Claims.
Sustainability initiatives; Assessment & Roadmapping towards a data-driven, holistic approach
PURPOSE
PEOPLE
PLANET
Profit
Understanding the environmental impact of the food value chain
Stimulating data-driven sustainability decision-making
Leveraging environmental insights for strategic marketing to engage stakeholders