Client Case
Amorino
Towards a Data-driven Sustainability Strategy
CASE STUDY
Amorino is a chain of ice-cream boutiques, operating on a franchise model across 18 countries, with Headquarters in France. Since its creation, Amorino maintains a dedication to producing artisanal gelato, based on the finest Italian recipes.
Amorino has a selection of carefully sourced ingredients, free of preservatives, artificial flavors and flavor enhancers. Amorino was awarded the Vegan Society’s seal of approval for its entire range of sorbets in 2016, and they have over 20 organic flavors, all ECOCERT certified.
Industry
Food
Clients
Individuals
Location
France
#Vision: Understanding the environmental impact of the food value chain
Our solution was a comprehensive, multi-step process to kickstart their sustainability journey:
- Awareness & Benchmarking: We began by running awareness-raising workshops covering the environmental impact along the food value chain, helping to carry out informed decision-making. We then conducted market analysis and benchmarking to identify the latest sustainability initiatives in the ice cream industry.
- Auditing & Proposing: We audited Amorino’s sustainability action plan, past initiatives, and existing environmental footprinting. From there, we proposed new sustainability initiatives across their value chain, engaging with stakeholders to follow fair green claim guidelines.
#Business Transformation: Leveraging environmental insights for strategic marketing
The goal was to help Amorino integrate sustainability content in their dialogue with key stakeholders, namely consumers and employees, and to increase their already solid brand reputation on the market. The first priority was appealing to more eco-conscious customers and engaging all consumers with Amorino’s sustainability goals. For this, we crafted stakeholder engagement guidelines and communication recommendations, keeping in mind the European directives on Green Claims.
Sustainability initiatives; Assessment & Roadmapping towards a data-driven, holistic approach
The impact has been transformative. We proposed 21 strategic actions to help Amorino strengthen their sustainability initiatives and consolidate their sectoral impact data. This work has led to a marked increase in their internal sustainability competence and motivation.
PURPOSE
PEOPLE
PLANET
Profit
Understanding the environmental impact of the food value chain
Stimulating data-driven sustainability decision-making