Client Case
PUR Projet

Digital Transformation to Scale Impact

CASE STUDY

A 6-months Transformation Program to define a strong data and digital strategy driving growth, sourcing the right tech and science partners to strengthen market position and to digitalize the whole value chain.

PUR Projet is a certified B Corp, global leader in Nature-Based Solutions and the original Insetting organization. PUR Projet works with over 150 companies across 40 countries to regenerate ecosystems while empowering local communities to operate long-term socio-environmental projects including agroforestry, land preservation and sustainable agricultural practices.

Over the past years, PUR Project has developed an ever-increasing soil & vegetation CO2 sequestration offer, serving large corporate worldwide willing to fulfill their carbon-reduction commitments.

Industry

Agro-forestry

Clients

Large Corporations WW using raw material and/or willing to offset their C02

Location

France, Worldwide

#Eco-systemic Innovation: Sourcing of key Technology Partners

Over the past decade, satellite imagery price drop and AI breakthrough have opened the way to large-scale continuous land monitoring at affordable cost. To face its expected high growth in the coming years, it is critical for PUR Projet to partner up with a cutting-edge remote sensing company that will automate plantation monitoring.

 

We have carried on a market analysis of most cutting-edge satellite and drone-based AI companies worldwide, including technical demos. We have helped PUR Projet translate the impact of this new tech paradigm in terms of business model adjustment, market position and tech & science partnership strategy. We have assisted PUR along the whole Remote Sensing RFP process, from pilot projects definition to partner selection and final integration.

#Impact Anayltics: definition of core Impact KPIs, Measurement and Reporting frameworks for PUR to become a fast-growing Data-driven organization

We ran multiple workshops involving all the business units from field to tech and project management teams, to list and prioritize KPIs as well as creating Reporting Frameworks serving all the stakeholders. We have streamlined data flow from field to customers to achieve 4 main objectives: measure amd track Impact, drive growth, enhance Value Chain Transparency and improve content for customers.

We will complete this mission with automated dashboards that will enable data-driven decision making, including Client Reporting full automation.

BECOMING A DATA DRIVEN NBS LEADER

PUR is on a mission to integrate technology to achieve it’s impact ambitions, with a clear vision to achieve 360° Impact way beyond just “planting trees”. Its ambitions are to truely transform agriculture practices and restore Nature, and demonstrate Impact through advanced technology colutions and real-time data.

  • +100M tons of sequestered carbon, enabling a spectacular scale-up to absorb x3 growth in the next 3 years

PURPOSE

Remaining a leader in Nature Regeneration

PEOPLE

Sustaining farmers and their communities’ livelihoods; offering fair labour conditions and incremental revenues

PLANET

100M trees; carbon sequestration; promoting sustainable agricultural practices; restoring biodiversity, soil and water quality

Profit

x3 growth in next 3 years
Transformation Mission
Innovation

Sourcing of key technology partners and pilot's implementation

Digital

Redefinition of core Impact KPIs; measurement and reporting frameworks for PUR to become a leading data-driven agro-forestry organization

Data

Definition and implementation of a complete Data & Digital Strategy

Impact Labs has helped us to define our 3x growth strategy, defining all the required Digital Capabilities to build a data-driven organization using cutting edge digital technologies to increase its productivity and better serve our clients' carbon neutrality journey
Tristan Lecomte
Founder, PUR Projet
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