EPISODE SUMMARY
In a world where sustainability is often framed as “doing less harm”, Paul Hawken argues that this is not enough. A pioneering voice in environmentalism and regeneration, Paul believes that businesses and societies must shift from mere sustainability to actively creating more life.
In this episode, Paul challenges conventional climate narratives, explaining why carbon is not the enemy but rather the foundation of life itself. He explores the deep interconnections between the biosphere and atmosphere, the limits of technology-driven solutions, and how indigenous knowledge holds vital lessons for regeneration.
Paul also critiques the corporate approach to sustainability, advocating instead for a systemic shift where businesses integrate biology into their core strategies. He calls for a fundamental transformation in how we view the world—not as a collection of separate crises but as an interconnected, living system.
Join us for a provocative conversation on rethinking business, reimagining our relationship with the planet, and moving beyond sustainability toward true regeneration.
What do we talk about?
00:00 Introduction and Paul Hawken’s Background
03:15 Paul’s Early Environmental Awakening
07:40 The Evolution of Climate Change Awareness
12:05 Why the Current Climate Narrative is Failing
17:30 Carbon as a Flow, Not a Culprit
22:10 The Deep Interconnection Between Biosphere & Atmosphere
27:50 Why Indigenous Knowledge Holds the Key to Regeneration
33:20 Rethinking Business: Regeneration vs. Sustainability
38:45 The Role of Corporations in Restoring Life on Earth
44:15 The Problem with Technology-Driven Solutions
50:00 Why Climate and Social Justice Are Inseparable
55:30 A Call for a New Mindset: From Extraction to Reciprocity
61:00 Final Thoughts and Vision for Change
Impact
Paul Hawken has been a transformative force in reshaping our understanding of climate, business, and regeneration. As the founder of Project Drawdown, he has pioneered solutions-focused approaches to addressing climate change, shifting the conversation from fear-based narratives to practical, scalable pathways for reducing carbon emissions and restoring ecosystems.
His groundbreaking work—including books like The Ecology of Commerce, Natural Capitalism, Drawdown, and Regeneration—has influenced business leaders, policymakers, and environmental activists worldwide. By challenging conventional economic and corporate models, Hawken advocates for a regenerative approach—one where businesses and societies don’t just do less harm but actively restore and enhance life on Earth.
Beyond climate science, Hawken’s philosophy integrates indigenous wisdom, ecological interconnectedness, and social justice, emphasizing that climate, biodiversity, and human well-being are inseparable. His latest book, Carbon: The Book of Life, seeks to reframe the way we perceive carbon—not as a pollutant, but as the very foundation of life itself.
Through his writing, research, and public speaking, Hawken continues to challenge corporate sustainability strategies and push for a systemic shift in how humanity interacts with the planet.
“After 40, 50 years, less than 1% of the world is engaged in climate action actively. That means it’s a failed narrative. The narrative is about fear and reduction and loss… People don’t gravitate toward restriction and warning. They move toward possibility.”
“We’re still using words like ‘fighting climate change’ or ‘tackling global warming.’ These aggressive, war-like metaphors make nature seem like an opponent. That’s not how we solve this crisis.”
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