SEASON 2

Reboot Business ep 17
Paul Hawken

Interconnected Futures: Fixing Business by Fixing Our Thinking

Episode Summary

In a world where sustainability is often framed as “doing less harm”, Paul Hawken argues that this is not enough. A pioneering voice in environmentalism and regeneration, Paul believes that businesses and societies must shift from mere sustainability to actively creating more life.

In this episode, Paul challenges common climate narratives, showing that carbon is not the enemy but the basis of life. He explores the connections between the biosphere and atmosphere, the limits of technology-driven fixes, and the importance of indigenous knowledge for regeneration.

He also critiques corporate sustainability efforts, calling instead for businesses to weave biology into their core strategies. Paul urges us to see the world not as separate crises, but as one interconnected, living system.

This is a conversation about rethinking business, reshaping our relationship with the planet, and moving from sustainability to true regeneration.

What do we talk about?

Episode Timestamps

00:00 Introduction and Paul Hawken’s Background

03:15 Paul’s Early Environmental Awakening

07:40 The Evolution of Climate Change Awareness

12:05 Why the Current Climate Narrative is Failing

17:30 Carbon as a Flow, Not a Culprit

22:10 The Deep Interconnection Between Biosphere & Atmosphere

27:50 Why Indigenous Knowledge Holds the Key to Regeneration

33:20 Rethinking Business: Regeneration vs. Sustainability

38:45 The Role of Corporations in Restoring Life on Earth

44:15 The Problem with Technology-Driven Solutions

50:00 Why Climate and Social Justice Are Inseparable

55:30 A Call for a New Mindset: From Extraction to Reciprocity

01:01:00 Final Thoughts and Vision for Change

After 40, 50 years, less than 1% of the world is engaged in climate action actively. That means it’s a failed narrative. The narrative is about fear and reduction and loss… People don’t gravitate toward restriction and warning. They move toward possibility.
Paul Hawken
Environmentalist, Founder of Project Drawdown, Regenerative Systems Expert, Bestselling Author

IMPACT

Paul Hawken has been a leading voice in rethinking climate, business, and regeneration. As the founder of Project Drawdown, he has shifted the climate conversation from fear to solutions, offering practical ways to cut carbon emissions and restore ecosystems.

Through influential books like The Ecology of Commerce, Natural Capitalism, Drawdown, and Regeneration, Hawken has inspired business leaders, policymakers, and activists worldwide. He challenges traditional economic and corporate models, calling for a regenerative approach where businesses and societies actively restore and enhance life, not just reduce harm.

Hawken’s work blends indigenous wisdom, ecological systems thinking, and social justice, highlighting the deep connections between climate, biodiversity, and human well-being. His latest book, Carbon: The Book of Life, reframes carbon as the foundation of life rather than a threat.

Through his writing, research, and speaking, Hawken continues to push for a fundamental shift in how humanity relates to the planet.

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