SEASON 2
Leveraging the business case for sustainability to accelerate transition
Episode Summary
This episode features an interview of Lubomila Jordanova, a sustainability expert, discussing the complexities of corporate decarbonisation.
Jordanova details her work with Plan A, a SaaS platform for carbon management, and the Green Tech Alliance, a community supporting green entrepreneurs. Her conversation with Julien explores obstacles to corporate sustainability, including confusing reporting standards, short-term versus long-term pressures, and the need for a unified approach to reporting and action. Finally, Jordanova highlights the vital role of data and technology in driving the transition, calling for a holistic approach that balances economic and environmental sustainability.
What do we talk about?
0:00 Introduction and Background
2:22 The State of Corporate Sustainability
6:00 Governmental vs private action
12:00 The Corporate Struggle with Impact Reporting
14:24 Balancing Short-Term and Long-Term Sustainability
16:20 The unexpected costs of environmental risks
18:15 The Green Tech Alliance
22:05 The Role of digital technology and data in Sustainability
27:06 Plan A’s Approach to Maximizing Positive Impact
33:08 Realistic and achievable Net-zero strategies
37:00 Navigating Tensions in Corporate Sustainability Decision-Making
39:00 Expanding Sustainability Focus Beyond Carbon to Nature-Based Solutions
42:00 The role of AI in sustainability
45:00 Plan A’s decarbonisation goals
48:00 BMW and the Successful Integration of Plan A’s Solution
49:30 Reboot Button: Reimagining Education for Sustainability
IMPACT
Lubomila Jordanova has become a leading voice in climate action and corporate sustainability through her work as co-founder and CEO of Plan A. By harnessing data and technology, she has created tools that help businesses measure, reduce, and report their environmental impact, enabling organizations to move beyond vague pledges toward measurable progress on climate goals.
Her approach combines innovation with systems thinking, advocating for strategies that align economic performance with environmental responsibility. Jordanova’s work empowers companies to embed sustainability into their core operations, accelerating the transition to a low-carbon economy while proving that business success and planetary health can go hand in hand.
