Client Case
Amorino
Towards a Data-driven Sustainability Strategy
CASE STUDY
Amorino is a chain of ice-cream boutiques, operating on a franchise model across 18 countries, with Headquarters in France. Since its creation, Amorino maintains a dedication to producing artisanal gelato, based on the finest Italian recipes.
Amorino has a selection of carefully sourced ingredients, free of preservatives, artificial flavors and flavor enhancers. Amorino was awarded the Vegan Society’s seal of approval for its entire range of sorbets in 2016, and they have over 20 organic flavors, all ECOCERT certified.
Industry
Food
Clients
Individuals
Location
France
For Amorino, the art of gelato al naturale is a passion. But as a company with significant environmental impacts across its value chain, they recognized the need for a sustainability strategy that was as well-crafted as their products. Their initiatives lacked structure and data, and it wasn’t clear to stakeholders, from employees to consumers, how Amorino was integrating sustainability into their business. They needed a clear, data-driven strategy to move forward.
The challenge was to consolidate their current efforts, identify new opportunities, and build a strategy that would strengthen their sustainability initiatives and increase internal competence and motivation.
#Vision: Understanding the environmental impact of the food value chain
Our solution was a comprehensive, multi-step process to kickstart their sustainability journey:
- Awareness & Benchmarking: We began by running awareness-raising workshops covering the environmental impact along the food value chain, helping to carry out informed decision-making. We then conducted market analysis and benchmarking to identify the latest sustainability initiatives in the ice cream industry.
- Auditing & Proposing: We audited Amorino’s sustainability action plan, past initiatives, and existing environmental footprinting. From there, we proposed new sustainability initiatives across their value chain, engaging with stakeholders to follow fair green claim guidelines.
#Sustainability: Stimulating data-driven sustainability decision-making
In order to engage in a data-driven sustainability approach, we performed an audit of Amorino’s sustainability action plan assessed against an existing environmental footprinting. By assessing Amorino’s real impact and having a keen understanding of what has been done (scope and performance metrics), it was possible to craft a sustainability roadmap with better prioritization and more alignment with environmental impact data. This was accompanied by cost-benefit analysis to ascertain which solutions and actions were to be prioritized.
#Business Transformation: Leveraging environmental insights for strategic marketing
The goal was to help Amorino integrate sustainability content in their dialogue with key stakeholders, namely consumers and employees, and to increase their already solid brand reputation on the market. The first priority was appealing to more eco-conscious customers and engaging all consumers with Amorino’s sustainability goals. For this, we crafted stakeholder engagement guidelines and communication recommendations, keeping in mind the European directives on Green Claims.
Sustainability initiatives; Assessment & Roadmapping towards a data-driven, holistic approach
The impact has been transformative. We proposed 21 strategic actions to help Amorino strengthen their sustainability initiatives and consolidate their sectoral impact data. This work has led to a marked increase in their internal sustainability competence and motivation.
PURPOSE
PEOPLE
PLANET
Profit
Understanding the environmental impact of the food value chain
Stimulating data-driven sustainability decision-making