Résumé de l’épisode
Patagonia is one of the most famous outdoor brands in the world and is also renowned for leading the pack when it comes to experimenting with a different way of conceiving and running a business. Its mission statement is bold and unusual: “We’re in business to save our home planet.”
In this episode, we talk to Ryan Gellert, Patagonia’s former General Manager of the EMEA (Europe, Middle-East, Africa) region and current CEO, about the big challenges of our time and the role that a business can and should play in addressing these.
De quoi parle-t-on ?
0:40 Introduction
1:09 What is your world view? What is at stake?
2:33 How do you do business with such a Mission statement: “We are in business to save our home planet” and how does it affect the company’s growth?
8:50 Can this model be applied to other companies? What is unique in Patagonia?
11:47 What is your secret recipe? To get everyone aligned in the company and to its culture?
13:00 What about accounting practices, particularly for listed companies?
15:50 Where do start in order to change such a complex system versus all forces going against it?
19:14 There is a big trend on sustainability in various businesses? How do you see this for Patagonia?
22:30 What is your take on leadership? What are the internal dynamics?
25:28 How has your vision of success evolved?
27:22 Recommendations to people in situation of leadership or responsibility (CEOs…)?
30:15 Is B-Corp a nice playbook to tackle these topics?
33:12 What are your scares/hopes on the world today?
36:55 What would be 2 books you recommend? Or influencing people/media to follow?
Impact
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